Được làm hoàn toàn từ sữa tươi sạch nguyên chất của trang trại TH, lên men tự nhiên, lưu giữ tối đa giá trị dinh dưỡng trong sữa tươi, sữa chua ít đường TH true YOGURT là sản phẩm không sử dụng chất bảo quản và phụ gia tổng hợp, có hương vị thơm ngon, thanh nhẹ, khác biệt hoàn toàn so với các sản phẩm khác trên thị trường. Milk Advertising can include a wide range of products and product types outside of just plain old milk. These include: Yogurt; Cheese; Ice cream, frozen yogurt, and other frozen milk-based desserts; Vegan or plant-based milk like almond milk, soy milk, cashew milk, etc. Butter; Milk-based protein such as whey powder; Lactose supplements; Horchata Giới trẻ thích mê hương vị tự nhiên ngon sánh mịn của SỮA CHUA SỆT TH True YOGURT. Khanh Huyen. Chia sẻ blog - 09/10/2019 - 09:58 Món sữa chua sệt này sắp có mặt ở các hệ thống bán lẻ TH Milk cũng như các siêu thị lớn nhỏ, hứa hẹn đây sẽ là sản phẩm được các gia đình It can best be described as coagulated or curdled milk. To make yogurt, milk is heated and mixed with the bacteria Lactobacillus bulgaricus and Streptococcus thermophilus . The mixture then sits for a number of hours between 110 and 115 degrees Fahrenheit. Th True Uht Drinking Yogurt, Natural Blueberry Flavour, 8 X 180ml - Lexd . SGD 13.60 (buy 1 Free 1 ) ambrosia Anmuxi Peach Oat Yogurt / Strawberry Oat Yogurt / Cheese Yogurt 200g X 10 . Milk Flower Original Cranberry Yogurt Bars Milk Lump Milk Bars Milk Bar Cheese Sticks Children Baby Snacks Healthy . Lốc 4 hộp sữa chua uống hương việt quất TH True Yogurt 180ml. 28.000. Đến nơi bán. Thùng Sữa Chua Uống Tiệt Trùng Hương Việt Quất Tự Nhiên TH True Yogurt (180ml x 48 Hộp) 383.500. Đến nơi bán. Lốc 4 hộp sữa chua uống hương việt quất TH True Yogurt 180ml "Giá bán đã trừ khuyến mãi". Dlk6. TH True Yogurt Strawberry Flavor Natural Drink, Box of 180ml TH True Yogurt Strawberry has the sweet and sour taste of fermented milk and attractive strawberry flavor. It provides many essential nutrients that provide resistance. Ensuring safety for the health of users. Origin Made in Vietnam by TH True Yogurt Package Box 180ml Flavor Strawberry Target users Children over 1-year-old and adults Direction for use Drink directly. Shake well before drinking. More delicious cold drink. How to preserve To a dry, cool place. Avoid direct sunlight. Shipping Ship by the vessel, availability in LCL or FCL Price & MOQ Contact Us Category Wholesale Want retail products? Please visit Here Strengths Strong and prestigious brand name TH True milk is the top milk producer in Vietnam. It the first milk company applies the most modern technology into produced milk nearly 100% imported foreign country such as New Zealand, Germany, Israel. It also unique company producing product bring label “sua sach” and was accredited by consumers. The brand TH True milk step by step into foreign market especially Asian countries Japan, Korean, china, etc. nowadays, TH True milk have made up 40% market share of northern and target reaches 50% fresh milk in Vietnam. Financial potential and large scale From 2009 to 2011, the company invested total billion USD and in the first period, 350 million USD was used. Advanced assembly line, capability of large production and stable quality TH True milk’s products are ensured quality by using quality control system ISO 9001 and 22000. Moreover, the product has been studied clinically in the National Institute of Nutrition, confirmed good weight loss effect, safety and suitable for Asian. In addition, packaging are made from paper which cover by silver to preserve friendly environment and type of tin has three classes cover to well preserve. TH True milk signed with Tek tra company to supplied package paper in long time. Source material production quality TH True milk owns a farm with 37,000 ha, and in the first period, company invested for 8,100 ha. The dairy was imported from New Zealand, they was taken care very especially with the most modern technology from develop countries from fell to take milk from of dairy. The resources foods were self-produced in close environment, reach international standard about safety and clear. Diversified products TH True milk provides healthy products which satisfy the international standards of quality, with many kind of product and different tasteTH True milk fresh milk include pure fresh milk, having sugar, no sugar, a little sugar, milk support collagen, phytosterol, and calcium, strawberry taste, chocolate taste. In recently, TH True milk also introduced new product line such as yogurt, drinking yogurt. TH True Milk product was sold most of retail store in Northern, supermarket Big C, Metro, Fivimart,etc. Weaknesses Because just being established in no long-time, building the relationship with foreign market is not strong point. The company concentrates much on supply domestic consumers with its products; therefore, it does not have any experience on international market. The capital is not enough if the market is trouble. Maybe the taste of Vietnamese and Korean is different. Opportunities Korean GDP/ person is high and consumers are aware of the benefits of healthy food, so they don’t react much with price changing. Korean population is ageing so that there will be a greater focus on the healthy benefits of food according to the Korean National Statistic, the avg. life expectancy in 2050 will be 86, with of the population over 65. The Korean lifestyle is becoming busier and more stressful than ever, resulting in more health concerns. The rate of obese kids in korea and the demand of beautifying of girls and women are increasing significantly. Korean people prefer using environmentally friendly products. Moreover, the distribution channel in Korean market is short and focusses on hypermarkets and supermarkets. Korean consumers like shopping at supermarkets and hypermarkets such as Lotte mart, E-mart, Tesco home plus,…rather than retail stores. Together with the development of technology, shopping online also plays an important role in exporting to Korea. Asean-Korea Free Trade Agreement creates some advantages for Vietnam and the most important one is that exports originated from Vietnam get preferential Korean prominent retailers have penetrated Vietnamese market Lotte mart with the chain of supermarkets in Ho Chi Minh City and Hanoi. This is a good chance for Vinamilk to be known as top quality brandname by Korean distributors and consumers. Threats Intense competition with other companies in the same market such as the famous brand name originated from South Korea and America. Harsh rules of Korean Government in verifying product’s quality create barriers for Vinamilk slimming milk Imported functional products are often 2-3 times more expensive than domestic products for consumers, due to import tax and KFDA recognition costs. The certification process for functional foods is time-consuming, especially if the functional food has not considered as “generic” by the Korea Food & Drug Administration. Consumers are hard-to-pleased and their rights are protected effectively; thus, if information about the product is not provided fully, they will not accept that product. In addition, Korean consumers are more trusting of domestic/natural products than imported products, and are very conscious of where their food is produced. Situation As of 2016 TH True was still conducting its marketing offline, even though by this time most brands had moved to digital. Given the aggressive competition with the big players Vinamilk and Dutch Lady, who were early adopters for digital, TH True Yogurt products needed to have an effective digital campaign to gain attention and generate viral activity from consumers. Objective Relaunch TH True Yogurt by reinforce the strongest benefit – DELICIOUS TASTE Problem/Challenge Every brand always claims it has the best tasting products, especially the big brands like Vinamilk or Dutch Lady. Dutch Lady made a strong claim of its product’s taste with the slogan “ngon như nhà làm”. How was TH True Yogurt to define its own taste and stand out from the crowd? Analysis/ Insight When creating online materials, it’s not just about describing what’s good about a product, but how it can keep the audience’s attention till the end of the content/campaign. IN addition, each audience member will have different preferences. Creative idea DELICIOUS IN YOUR OWN WAY Ngon theo cách của bạn Delicious is a subjective judgement for different people, so the idea is to show them different levels of “delicious” with a creative twist to enjoy the content. Additionally, we were able to nicely blend different variants of products into different levels of delicious such as “Ngon quên sầu” for durian, “ngon thanh mát” for aloe vera and “ngon khó cữơng” for the original flavour. Results The content created a major buzz during the launch for its interesting twist and fresh style of execution. We were retained as the digital agency for TH true yogurt in 2017 & 2018 after this successful launch. Main Digital Videos KOL Content Supporting Videos 6s Digital Videos VIETNAM OFFICE Address No. 66, Street no. 48, Tan Phong Ward, Ho Chi Minh City, Vietnam Phone +84 909 043 898 Email sale3 SINGAPORE OFFICE Address No 48 Toh Guan Road East 06-107 Enterprise Hub Singapore 608586 Phone 65 9871 5058 Email enquiry MALAYSIA OFFICE Address Jalan Kencana 1A/26, Taman Pura Kencana, 83300 Sri Gading, Batu Pahat Phone 60 16 776 5028 Enquiry learthtropicfarm Image by TH true MILK Vietnam’s TH true MILK has launched two pasteurised yogurt drinks to provide an alternative for those who want fresher yogurt drinks. The pasteurised yogurt drinks come in natural and strawberry flavours in a 180ml bottle with a price of VND 36,000 for a pack of 4 bottles. The shelf life is 60 days and has to be kept refrigerated at 4 – 8 degrees Celsius. The pasteurised yogurt drink is priced at a slight premium of 20% compared to the company’s existing UHT yogurt drink VND 30,000 per a pack of 4 bottles.

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